Comprehensive Analysis - Flywheels Acquisition Campaign (March 31 - April 23, 2026)
Over 24 days
Total impressions
CTR: 2.195%
Conversion Rate: 0.0547%
Cost Per Click (CPC)
$1.96
Cost Per Mille (CPM)
$42.98
Cost Per Acquisition (CPA)
$78.58
ROAS (Return on Ad Spend)
0.44
ROAS dropped to 0.48 (threshold: 0.5)
2026-04-17
CPA increased to $57.37 (threshold: $60)
2026-04-16
CTR at 2.08% (threshold: 2.0%)
2026-04-15
| Ad Set Name | Spend | Impressions | Clicks | ROAS | CPA |
|---|---|---|---|---|---|
| Brain Boosting - Broad | $198.16 | 4,706 | 98 | 0.49 | $57.50 |
| Brain Boosting - Interests | $148.12 | 3,512 | 73 | 0.46 | $58.20 |
| Brain Boosting - Lookalike | $50.04 | 1,194 | 25 | 0.51 | $56.80 |
| Period | Projected Spend | Projected Revenue | Projected ROAS | Confidence |
|---|---|---|---|---|
| Week 1 (Apr 18-24) | $215 | $103 | 0.48 | 85% |
| Week 2 (Apr 25-May 1) | $228 | $112 | 0.49 | 78% |
| Week 3 (May 2-8) | $242 | $120 | 0.5 | 72% |
CTR
Your: 2.08% | Industry Avg: 1.85%
CPC
Your: $2.02 | Industry Avg: $2.15
CPA
Your: $57.37 | Industry Avg: $65.00
ROAS
Your: 0.48 | Industry Avg: 0.55
Link Clicks
2.195%
↓ 97.8% drop
Landing Page Views
1.203%
↓ 45.2% drop
Add to Cart
0.219%
↓ 81.8% drop
Initiate Checkout
0.141%
↓ 35.7% drop
Purchase
0.055%
↓ 61.1% drop